Skinny Witch
Contemporary branding and packaging for a range of premium low-sugar wines.
![](https://freight.cargo.site/t/original/i/3566c294f374eafa0708a043c6ef559f59ec256ade600aec8063748d9a35bcd8/SKW_01alt.jpg)
Skinny Witch is a new wine brand which sells premium low-sugar sparkling and still wines to calorie conscious fizz lovers. Whilst the overall aim of the packaging was to create a contemporary look and feel, the playful brand name also inspired some quirks, such as the brand typography and monoline illustration with a nod to the theme of witchcraft.
The label set was produced using coloured metallic foils on premium uncoated and pearlescent label stocks.
![](https://freight.cargo.site/t/original/i/67f1ce51fb80aa2c69614b877a7d168cfdaa9167ad1b019a8626b2472c7de833/SKW-White.jpg)
![](https://freight.cargo.site/t/original/i/4d4d0ad1245251a9c8a4e84a453d946d56016c2be019868c80e122b12b23c3cc/SKW-Rose.jpg)
![](https://freight.cargo.site/t/original/i/6b302774e3ec6af8c5ffef73473dc00aee1d63bce4ec5a7b69526dcac3059b07/SKW-Red.jpg)
![](https://freight.cargo.site/t/original/i/24953a9ba60dc77e7278c5f87c4f26e0e9480c22df20a3d0b2f686a2a470b7bc/Hero_prosecco.jpg)
![](https://freight.cargo.site/t/original/i/5f4b6e6c1f7ec95b5192678328ffae0bb29f891df770e7df17fcc2baef458e96/SKW-Prosecco-Rose.jpg)
![](https://freight.cargo.site/t/original/i/8f79e9e67b65d4e254ff7ae9197f7f5b22f8950338fbf70f5a1dc005ec9fc40b/SKW-Prosecco.jpg)
Client
Kaikoo & Skull
Brand
Skinny Witch
Area of work
Packaging design
Illustration
Print artwork
Designed in collaboration with Ed Bell
Kaikoo & Skull
Brand
Skinny Witch
Area of work
Packaging design
Illustration
Print artwork
Designed in collaboration with Ed Bell
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