African soul meets contemporary design in this distinctive packaging redesign.

The Matugga Distillery embraces a past rooted in the African rum trade and future building on Scotland’s distilling expertise. They needed to redesign their packaging to reflect this fusion of cultures while positioning themselves as a premium but approachable brand. We delivered a design style that would bring their core proposition ‘Scottish Craft — African Soul’ to life while giving the bottle stand-out in a busy marketplace.

Heritage is an important part of the Matugga brand, so we built on the current identity but took it to the next level with a vibrant new colour scheme and a distinctive glass bottle. All topped off — quite literally — with a natural wood stopper, laser-engraved with the brand marque and slogan. The labels are printed on premium, 100% cotton stock, rich in print finishes including gold foil and 3D tactile varnish.

Client
Matugga Distillers

Brand
Matugga Rum

Area of work
Packaging design
Print artwork

Designed in collaboration with Ed Bell
Product visuals Steve Wilson